Apple Car is apparently in the works and Tim Cook and co. are hiring new executives, engineers and team members that will be working on the “revolutionary” new tech in the next few years. Doug Betts is the new team member that will be tasked with working on the Apple Car, and this guy has quite a lot of background when it comes to vehicles. Betts has been a member of the Nissan and the Toyota teams, and his last job involved being the Senior VP of Global Quality for Fiat Chrysler. This is the first serious hire that the company made with regards to the Apple Car, and it mostly acts as confirmation that the project is underway and in the works.
The position for which Doug Betts was hired has not been disclosed, he will most likely supervise quality engineering and manufacturing operations. That’s unconfirmed, so take it with a grain of salt, as these assumptions are based on the previous experience that the exec had with other car companies. Apple Car seems to be the next big thing for the Cupertino-based tech giant and marks another milestone for Tim Cook’s leadership in the company. The Apple Watch was the first entirely new product that Tim Cook pioneered, and the Apple Car might be the next one.
Apple Car is entirely real, at least that’s what it seems like based on recent information about new team members at the company. People from Tesla, Google, General Motors and various other automotive companies have been hired by Apple, which back up claims about the existence of the Apple Car project. The company itself has not disclosed too much information about the project, and it hasn’t even confirmed it completely, although it did mention that it will be the ultimate mobile device.
There’s little to be known about the Apple Car, but we do know it’s going to be fully electric and will target Tesla directly. Elon Musk is busy with the Hyperloop and new vehicles, but by the time the super fast transportation tunnel is done, the Apple Car might just surface, at least in prototype format. Tim Cook and co. are most likely designing the car with ultimate integration in mind, so that iOS, Mac, Watch OS and the Apple Car can work together as one. The concept is interesting, but we surely have to wait another few years to actually see it come to fruition. That is, if Apple stays afloat for that long and manages to keep its popularity and income high enough to support such an unusual and costly endeavor.