• POLITICS
  • SCIENCE
    • Astronomy
    • Physics
    • Biology
    • Geology
    • Environment
    • Medicine and Health
    • Sociology
    • Psychology
  • MOVIES & TV SHOWS
  • TECHNOLOGY
    • Artificial Intelligence
    • Virtual Reality
    • Bionics
    • Nanotechnology
    • Engineering
    • Robotics
    • Space Exploration
    • Transport
    • Industry and Service
  • GADGETS
    • Mobile Devices
    • Wearables
    • Consoles
    • Hi-Tech
  • GEEK CULTURE
    • Gaming
    • Comics
    • Thingamajigs
  • MUSIC
  • SOFTWARE
    • APPS
      • Android
      • iOS
      • Windows
  • HARDWARE
  • CARS
  • REVIEWS
  • Advertise
  • Geek Reply Jobs
  • Contact Us
Geek Reply
  • HOME
  • Editorials
  • Geek Squad
  • GeekReply Jobs
  • Contact Us
  • Facebook

  • Twitter

  • Google+

  • LinkedIn

  • RSS

Hi-Tech

Tim Cook: Surface Book “diluted”, no hybrid iPads, ever

Tim Cook: Surface Book “diluted”, no hybrid iPads, ever
John Cusack
November 16, 2015

Tim Cook seems to be rather appalled by the “diluted” Surface Book and Surface Pro 4, as the CEO emphasizes that hybrids are devices that don’t have a clear purpose and that idea does not pertain to Apple’s high standards. Windows fans have been used to getting beef from Apple fans, but Tim Cook seems to be angrier than usual at the mixed response the company is getting about the iPad Pro and Apple Pencil. The overwhelmingly positive opinions about the Surface Book might have hit a sensitive chord with the Apple CEO and his cohort, as they felt compelled to reassure fans that Apple would never create a useless hybrid such as Microsoft’s Surface devices.

Not that iPad Pro isn’t a hybrid, of course. It’s running on iOS but Apple is marketing it towards professionals who do a lot of graphical manipulations and design. So the iPad Pro isn’t a hybrid, it doesn’t aim to fulfill tasks you would do with a PC or ultrabook and it doesn’t aim to become a replacement for the Surface Pro 4, with its detachable keyboard and Apple Pencil. Nope, the iPad Pro is definitely not a hybrid. Not even in the broadest meaning of the “hybrid” word. We can take Tim Cook’s word for it.

Moreover, Tim Cook mentioned in an interview with the Independent, that Apple would not create a hybrid between Macs and iPads not now, not in the near future and not even in the distant one. So, as long as Tim Cook’s on top, hopes of seeing a hybrid device (another hybrid device) should be abandoned at the curb. Because Apple doesn’t want to have anything to do with the restricted, niche department that is hybrid devices. Phil Shiller, an exec within the company, revealed that the Surface Book and others of its kind have no future in an interview with Mashable. 

It seems to be clear that Apple is not very fond of what Microsoft is doing, and maybe the huge amount of interest the Redmond giant gathered with their new hybrids is a threat to Apple’s market segment. It certainly feels like Tim Cook and his executives feel endangered by a product they still say is useless and without a future. Tim Cook explained the reasons behind their harsh judgment of Microsoft’s recent products and the unwillingness of Apple to go down the hybrid road: “We feel strongly that customers are not really looking for a converged Mac and iPad. Because what that would wind up doing, or what we’re worried would happen, is that neither experience would be as good as the customer wants. So we want to make the best tablet in the world and the best Mac in the world. And putting those two together would not achieve either. You’d begin to compromise in different ways.”

With these statements, the CEO confirmed that there won’t be any devices that would permit for the hybrid name in the future of the company, because Apple wants to make products that clearly state and do what they are supposed to, without taking on additional traits and features from existing products in an attempt to remove one need and replace it with another. Whether they will stay true to this is uncertain at this point. Judging by Apple’s habit of bashing products only to borrow features from it later, our hunch is that we’re definitely looking forward to an ultraportable touchscreen device with a keyboard, kickstand and stylus – but it’s not going to be a hybrid. It’s going to be unique product that will fulfill a need nobody has identified before. Sure.

Post Views: 595
W3Schools
Related ItemsAppleHybridsiPad ProSurface BookSurface Pro 4Tim Cook
Hi-Tech
November 16, 2015
John Cusack

As part of the editorial team here at Geekreply, John spends a lot of his time making sure each article is up to snuff. That said, he also occasionally pens articles on the latest in Geek culture. From Gaming to Science, expect the latest news fast from John and team.

Related ItemsAppleHybridsiPad ProSurface BookSurface Pro 4Tim Cook

More in Hi-Tech

Remake of Silent Hill 2 Dev is “Very Safe” with Any Changes

Zach RileyJanuary 5, 2023
Read More

Using AI to develop arithmetic algorithms that are more effective

Matt DavisOctober 6, 2022
Read More

Arriving with higher speeds and a new high-gloss look is Google’s Nest WiFi Pro.

Zach RileyOctober 4, 2022
Read More

The second-generation wired Nest Doorbell from Google is smaller and has better imagery

Matt DavisOctober 4, 2022
Read More

In order to use the Lululemon subscription service, a Mirror at-home fitness equipment is necessary.

Zach RileySeptember 29, 2022
Read More

Good Cyber Hygiene Practices Everyone Should Have

Matt DavisJune 23, 2020
Read More

Check Out The New E-Bikes From General Motors

Christopher WheatleyFebruary 15, 2019
Read More

Airport Parking Just Got Easier Thanks To The Robotic Valet, Stan

Christopher WheatleyFebruary 5, 2019
Read More
NVIDIA GTX 1170

NVIDIA GTX 1170 Specs, Price, Release Date – What We Know So Far

Mike GuarinoMay 12, 2018
Read More
Scroll for more
Tap
  • Popular

  • Latest

  • Comments

  • Orlando Bloom and David Harbour Share the Gran Turismo movie’s first trailer
    GamingJanuary 5, 2023
  • The highlight of the PSVR2 demo at CES was Horizon Call of the Mountain
    GamingJanuary 5, 2023
  • For Years, Sony Has Been Developing an Accessibility Controller for the PS5
    GamingJanuary 5, 2023
  • Remake of Silent Hill 2 Dev is “Very Safe” with Any Changes
    GadgetsJanuary 5, 2023
  • iPhone 14 – 10 LEAKED Features!
    GadgetsJanuary 20, 2022
  • Stellar Data Recovery Professional for Mac
    Stellar Data Recovery Professional for Mac- It can surely save the day
    ReviewsSeptember 26, 2019
  • PS5 in its Actual Size Seen Being Installed in Dubai
    ConsolesFebruary 1, 2023
  • According to a Digital Foundry Analysis, Dead Space PS5 is the “best-in-class” game
    ConsolesFebruary 1, 2023
  • Steel Seed, a stealth action game, has a moody PS5 announcement trailer
    GamingFebruary 1, 2023
  • On the first anniversary, Dying Light 2 Support is Detailed and the Dying Light Series Ships 30 Million
    ConsolesFebruary 1, 2023
  • Ule || TSR says:

    That is far from the intention in this article. Especially…

  • Romuska Palo Ur Laputa says:

    Most of the characters became unlikable and regressed backwards, the…

  • reversalmushroom says:

    Lauren Faust has not been part of My Little Pony…

  • reversalmushroom says:

    Like what?

Geek Reply

Greetings techies! We are Geek Reply, a website whose main goal is to bring you all the latest news and updates from within the industry and beyond. What can you expect to find here?

Professional journalism coupled with expository writing for the most part, but we also give our honest opinion or throw in a pinch of humor for good measure when we deem it necessary. Our team is comprised of enthusiasts from across a wide variety of fields ranging from smartphone junkies to camera nerds, and everything in between. But perhaps you were looking for your daily dose of science news or hoping to read about the latest apps. If that’s the case, don’t worry, you came to the right place.

GeekReply Secured with GeekReply Scured
Nintendo Switch GeekReply

Copyright © 2022 GeekReply - Webdesign & Marketing - iPublicitate

Xiaomi Mi5 Gemini to enter U.S. flagship market [rumor]
iPhone 6C release date slated for Q3 2016
wpDiscuz