If you haven’t heard by now, Sounds is an Android and iOS app that helps you discover music and share it on Facebook Messenger, Tinder, Snapchat and Instagram. Sounds uses Spotify, iTunes and Soundcloud music samples, but as it starts to become more popular, mostly on Instagram, its co-founder Rhai Goburdhun believes labels will start signing with the company to create curated playlists.
Although the app has the ability to share on various social media sites, Instagram took the lead and users love it. Sounds only shares the cover art with a small watermark in the bottom that attests that the sample was created by using Sounds.
Labels and artists started to notice the app and they are signing partnerships with the company. Goburdhun said: “We signed a partnership with The Fader for example. When professionals share something, they don’t have a watermark. In exchange, we ask them for some feedback. So far, we have 3,000 artists and labels using Sounds.” The company is also currently trying to sign with famous music labels like Sony or Universal, to stop relying on SoundCloud and have direct license to stream music samples.
The founders don’t want to stop here, in the future they want to add new features like a song identification option, similar to Shazam or even the possibility to buy concert tickets in app. By its simple, yet effective way of sharing content on Instagram, Sounds found a way to compete with Spotify and Youtube and it is slowly becoming a unique portal to music.