Microsoft amazed the tech community with the Microsoft HoloLens and the prospects of its future in IoT, integration and smart homes, as well as in productivity and augmented reality. With the HoloLens, Microsoft is able to create an entirely new way of looking at man-machine integration in the tech community, but it looks like they’re not the only ones focusing on augmented reality and its integration into real life. Apple is also getting in on the hologram augmented reality game apparently, which is quite interesting.
According to a report from Business Insider citing Piper Jaffray’s Gene Munster, a reputable analyst who has previously accurately predicted Apple affairs, Tim Cook and co. have invested in the hiring of a Microsoft employee responsible with a few HoloLens matters. The new hire is an audio engineer for the HoloLens, but their role in Apple has not been disclosed as of yet.
According to Munster, Apple is hard at work on getting into augmented reality with various telltale signs pointing towards a new augmented reality gadget over the years. Starting in 2013 when Apple purchased motion sensor manufacturer PrimeSense and up until this year when Apple purchased augmented reality firm Metaio. With the new hire in the same field, to Munster it seems clear that Apple is working on augmented reality.
Although a new virtual reality headset doesn’t seem like a good investment right now, with the HTC Vive, Project Morpheus, Oculus Rift, Samsung Gear VR and others slowly raising awareness about VR and AR, without too much profit. Apple did not yet disclose any information on the project that they will be working on in the future, but since it is apparent that they’ve been in on augmented reality for the past two years, we’re definitely expecting some sort of innovation in the next few months.
Apple has a massive event scheduled for today, with 7000 attendees expected to come. That event seems a bit too large for just a new iPhone 6S or iPhone 7, or iPad Pro, iPad Air 3 or iPad Mini 4 launch. While it could be just proof that Apple fans are spreading in numbers, it is more likely that Apple is going to introduce something amazing today. Most likely, that something won’t have anything to do with augmented reality, but we are hoping to hear more about what Apple is planning to do with the tech. We only have a few hours until the event, so if Apple is doing HoloLens things today, we’re definitely ready for it.