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Tim Cook drops mysterious Apple Car references, doesn’t confirm or disprove anything

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Last night, Tim Cook participated in the WSJD Live event in California and while he was one of the most popular speakers at the event, he spent surprisingly little time focusing on Apple’s popular products and chose instead to talk about the future and about novelty. The Apple Car might not have been his idea of small talk, but he did however drop a few lines of information about what the company is plannin – or rather, appeared to do so. He didn’t really reveal anything useful per se, unfortunately.

At the event, Tim Cook focused on emphasizing that Apple wants to grow and develop, which is why entering the wearable market last Spring was a crucial move. The Apple Watch might not have been the craze Tim Cook wanted it to be, but it still sold a lot of units (about 3 million), which is rather acceptable for a first generation device. The Apple CEO also focused on the company’s new Apple Music service and Apple TV, but we were more interested in what he had to say about Apple Car.

As usual with Tim Cook, he didn’t clearly state whether or not his company was making a self-driving, autonomous, electric Apple Car. However, his tone and mysterious predictions for the industry do lead us to believe that the Apple Car is in the works and has been so for the past few years. Tim Cook said “It would seem like that there will be a massive change in that industry. When I look at the automobile, I see that software is becoming an increasingly important part of the car of the future”.

We can deduce quite a few things from those statements. Previously, Tim Cook and executives within the company confirmed that in no way would the company be the one to manufacture the Apple Car. Employee poaching as well as meeting with automakers across the world confirmed that Apple was interested in providing the processing power and the software for the Apple Car, but the company does not have the resources necessary to manufacture something like this.

Tim Cook’s statements about the importance of software do lead us to believe that  the company is already working on designing a new OS made especially for the Apple Car and its autonomous endeavors. Tim’s ecological ideals of development tie into what the future holds for transportation and he did emphasize at the event that electric cars represent the future of green tech.

He went on to explain that Apple CarPlay is the company’s current push into automotive solutions, but he didn’t say whether it’s the only push they’re thinking of.  While he spoke of privacy, Apple TV and the future of Apple Music, Tim Cook gave out surprisingly little actual information at the conference, aside from the Apple TV release date next week. With the highly interpretable statements from Tim Cook, we’re not sure what to believe. The Apple Car might just be a blown out of proportion CarPlay rumor that went bad, but based on all the meetings and employee poaching from Tesla and Chrysler, the Apple Car has to be real. It’s not going to be made by Apple, but it’s going to work on Apple.

As part of the editorial team here at Geekreply, John spends a lot of his time making sure each article is up to snuff. That said, he also occasionally pens articles on the latest in Geek culture. From Gaming to Science, expect the latest news fast from John and team.

Technology

Tesla is recalling a large number of Cybertrucks because they were introduced with a lubricant that was not approved

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Tesla has issued a recall for all Cybertrucks manufactured from November 13, 2023, to April 4, 2024, as a result of a defect in the accelerator pedals, which raises the likelihood of a collision.

All 3,878 Cybertrucks sold during this time period were subject to a recall by the company, which has Elon Musk as its CEO. It was determined that the defect impacted every single one of these trucks, accounting for an estimated 100 percent of the affected vehicles. Prior to the recall, Cybertruck drivers identified and reported a flaw in which the covering of the accelerator pedal would detach and become stuck beneath the interior trim in front of it. Following the completion of testing, Tesla verified the presence of the fault.

The official recall report states that if the condition is present and the driver tries to press the accelerator pedal, they will immediately notice a decrease in the performance and operation of the pedal. However, the report clarifies that the vehicle can still be brought to a stop by applying the brake. “Furthermore, if the condition is detected while the driver is pressing the brake pedal, the driver will be notified through both an audible and visual alert that indicates simultaneous engagement of the brake and accelerator pedals.”

@el.chepito1985

serious problem with my Cybertruck and potential all Cybertrucks #tesla #cyberbeast #cybertruck #stopsale #recall

♬ original sound – el.chepito

Due to the fault, which results from the presence of lubricant between the pedal and the covering pad, there have been no reported accidents.

The report states that an unauthorized modification involved the use of lubricant (soap) to facilitate the assembly of the pad onto the accelerator pedal. “The presence of leftover lubricant decreased the grip of the pad on the pedal.”

Tesla announced a recall in which they will replace or modify the brake pedals that are affected without charging customers. Customers will receive notification of the recall through a letter.

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The focus of Tesla’s results week is on price reductions and Elon Musk’s ambitious pursuit of full autonomy

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According to CEO Elon Musk’s most recent post on X, the company is stepping up its efforts to achieve complete autonomy as it gets ready to announce its anticipated underwhelming financial results for the first quarter on Tuesday.

Tesla reduced the price of its Full Self-Driving (FSD) sophisticated driver-assistance system to $8,000 over the weekend, a decrease from the previous price of $12,000. In addition to last week’s reduction, the price of the FSD monthly subscription has been further decreased to $99 from $199. Tesla’s effort to expand the implementation of full self-driving (FSD) in more vehicles may be motivated by the need to gather additional data. This data will be crucial in enhancing the neural networks that will enable more advanced autonomous driving capabilities. Currently, FSD (full self-driving) technology has the capability to handle various driving responsibilities in urban areas and on highways. However, it is still necessary for a human to stay vigilant and keep their hands on the steering wheel in case the system needs to be taken over.

Tesla’s revenues are becoming increasingly limited as it makes a significant and costly investment in autonomous driving technology. In an email to all employees, Musk announced that Tesla had laid off 10% of its workforce as a cost-cutting measure in advance of the company’s upcoming period of expansion.

In a sudden move earlier this month, Musk stated on X that Tesla would halt the progress of its $25,000 electric vehicle to prioritize the creation of a robotaxi, which he pledged to unveil in August. Insiders at Tesla have verified that they were not given advance notice by Musk of this abrupt change and that internal reorganizations indicate a new guiding principle that prioritizes the development of robotaxi technology.

Tesla is now experiencing fluctuations in its electric vehicle price strategy.

Recently, Tesla discontinued offering discounts on electric vehicle inventory prices. However, throughout the weekend, they significantly reduced the costs of the Model 3 and Model Y by up to $2,000 in the United States, China, and Germany. During the initial quarter of 2023, it became evident that the reduction in prices was negatively impacting Tesla’s revenue and profit margins.

Tesla is expected to release its financial results after the stock markets close on April 23. Musk has previously stated that Tesla’s value would essentially be negligible without autonomy.

 

Tomorrow, the company must persuade investors that its focus on autonomous vehicles is a positive outcome amidst declining margins, rather than a deceptive illusion.

Ever since Musk made the decision to reduce staff and emphasize Tesla’s focus on autonomy, the company’s share price has experienced a significant decline of nearly 10%. The shares have experienced a significant decline of over 42% since the beginning of the year.

What to anticipate at Tesla’s Q1 2024 earnings
With Tesla’s lower first-quarter delivery figures and price cuts, it seems that their profit pie may be smaller this time around. And analysts appear to be in agreement.

According to analysts surveyed by Yahoo Finance, the projected earnings per share are $0.48, with an estimated revenue of $20.94 billion. Just a quick reminder: Tesla reported revenue of $25.17 billion in Q4 and $23.3 billion in the first quarter of 2023.

In the first quarter of 2024, Tesla’s vehicle deliveries totaled 386,810, representing a 20% decrease compared to the previous quarter’s figure of 484,507. This is not just a temporary fluctuation, but something worth considering in the long term. Tesla’s car deliveries for the first quarter of 2023 were lower than the previous year, marking a decline in sales for the first time in three years.

As a business owner, it’s evident that Tesla’s Q4 results reflect the challenges of managing shrinking profit margins, increasing costs related to the launch of the Cybertruck, and other research and development expenses.

During the fourth quarter, the automaker recorded a net income of $7.9 billion on a GAAP basis. A one-time, non-cash tax benefit of $5.9 billion was the main factor in this significant figure. The company’s operating income and adjusted earnings offered a more transparent view of its financial performance.

In the fourth quarter, Tesla’s operating income decreased by 47% compared to the same period last year, amounting to $2.06 billion. The company’s adjusted earnings for this period were $3.9 billion, representing a 27% decrease compared to the previous year.

The question is whether Tesla can prevent the decline in profits.

Ever since Tesla released its Q1 2024 production and delivery figures, the company has been strategically utilizing different financial strategies to appeal to potential customers and encourage current ones to invest in FSD. This has been done while also finding ways to cut costs and ensure profitability.

With conflicting objectives and Musk’s reputation as a no-nonsense CEO, the Q1 earnings call is sure to be an interesting affair. In addition to that potential theater, there are important long-term questions regarding Tesla’s ability to deliver on autonomy and whether it can sufficiently convince investors of its leadership and innovation.

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Rivian aims to attract customers who own gas-powered Ford and Toyota trucks and SUVs by offering a $5,000 discount on an electric upgrade

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Rivian is providing incentives of up to $5,000 on its electric vehicles (EVs) and a complimentary year of charging to clients who are prepared to exchange their conventional pickups and SUVs.

The agreement, which commenced on April 22, specifically targets the top-selling and widely available gasoline-powered trucks and SUVs now available in the market, such as the Ford F-150, Toyota Tacoma, and Jeep Wrangler. Rivian is actively targeting German automakers Audi and BMW. The price reduction ranges from $1,000 to $5,000, contingent upon the specific model. Rivian is providing price reductions on three variations of the R1T pickup vehicle and one variant of the R1S SUV.

The company advertised the “electric upgrade offer” on Monday through an email sent to potential clients as well as through advertisements on social media. Automakers such as Ford, Lucid, and Tesla have lowered pricing for premium and luxury electric vehicles (EVs) due to a decrease in demand within the sector. In response to unpredictable demand, numerous traditional automakers have also reduced their intentions to transition their product offerings exclusively to battery-electric vehicles. Gasoline-powered automobiles and hybrid cars are currently popular again due to their consistent sales and profitable profit margins.

Rivian’s projected production of around 57,000 electric vehicles in 2024 will not surpass the sales of the current top-selling trucks in the market. However, this strategy has the potential to attract a new group of customers.

Only individuals who possess particular gasoline-fueled vehicles will qualify for the trade-in. The vehicles encompassed in this category are Ford F-150 trucks from the year 2018 or later, Ford Explorer, Ford Expedition, and Bronco, excluding the Bronco Sport model. Additional qualifying trade-ins include the Toyota Tacoma, Toyota Tundra, Toyota Highlander, Toyota 4Runner, Jeep Grand Cherokee, Jeep Wrangler, and Jeep Gladiator manufactured in 2018 or later. The Audi Q5, Q7, and Q8, as well as the BMW X3, X5, and X7, are also eligible.

The offer is applicable to consumers interested in either leasing or purchasing a vehicle, with the condition that they must have the vehicle by June 30th. Rivian is also including a complimentary year of charging at any Rivian-owned charger in the United States as an additional incentive. The availability of Rivian fast-chargers, known as the Rivian Adventure Network, is significantly lower compared to the extensive Tesla Supercharging network. The company has implemented 433 rapid-charging stations at 71 locations, spanning across Arizona, California, Oregon, Washington, Colorado, and the East Coast. Rivian has deployed 482 Level 2 chargers, known as Waypoints, at 180 locations around the United States.

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